For Immediate Release:  March 28, 2017
Contact:  Jan Thornburg, Sr. Communications Manager  941-954-2613

Sarasota, FL:  The much anticipated free downtown shuttle service, i-Ride Sarasota, will begin operating tomorrow, Wednesday, March 29 at 11 a.m.

This free service will be available to the public daily 11 a.m. – 11 p.m. As part of the launch, i-Ride will operate during the Downtown Farmers Market on Saturday starting at 8 a.m.

A free ride can be secured three ways:

  • Hail a vehicle on the street
  • Telephone: 941-444-2585
  • COMING SOON – Free mobile app – Gotcha Ride

The i-Ride Sarasota service area will include the downtown area and Rosemary District with the following travel boundaries:

  • North: 14th Street
  • South: Mound Street
  • West: The Bayfront
  • East: School Avenue

“This is the day we’ve been waiting for,” said Mark Lyons, Parking General Manager. “We’re connecting people and places. We’re encouraging people to leave their cars behind and catch a free environmentally-friendly i-Ride. With the popularity of on-demand ride sharing services, we expect our free i-Ride Sarasota service will be popular and will lessen some of the traffic congestion we experience during peak periods.”

Gotcha (Green Operated Transit Carrying Humanity Around) Ride is an eco-friendly business with a focus on sustainability. A fleet of of seven low speed electric vehicles will operate throughout the i-Ride district.

In February, the City Commission unanimously approved funding for a 2-year pilot program with Gotcha Ride. The goal is for the program to pay for itself through advertising displayed on the vehicles.

The first local i-Ride Sarasota sponsor is CitySide, a new 228-unit apartment community in the Rosemary District. Advertisements for the new apartment community will be wrapped on the exterior of the i-Ride Sarasota vehicles.

“We are excited to bring our transportation solutions to a beautiful city like Sarasota,” said Gotcha Media Holdings CEO Sean Flood, a Tampa native. “Our experience in other densely-populated communities with parking and transportation challenges is a perfect fit. We look forward to making a positive impact on residents, businesses and visitors.”

For more information, contact Mark Lyons, Parking General Manager: 941-365-2200 ext. 4059.


About Gotcha Ride and Gotcha Media Holdings: Gotcha Ride is a division of Gotcha Media Holdings, a bi-coastal company focused on collegiate, event and community-based marketing. Gotcha Media brings integrated, targeted opportunities to brands and the communities they want to reach. In addition to branded Gotcha Ride and Bike solutions, they offer owned media on campuses nationwide, plus large-scale product sampling, youth and family engagement, and more.

About the City of Sarasota: Distinguished by Google as a Digital Capital in the U.S., the City of Sarasota is a diverse community located on Florida’s Suncoast with 53,000 year round residents, several internationally recognized cultural arts venues, stunning sunsets along Lido Beach, a 45-hole municipal golf course at the historic Bobby Jones Golf Club, and Major League spring training baseball with the Baltimore Orioles. Learn more about us at